Disney has done an excellent job of creating a fad. The Pirates of the Caribbean advert promoting there move demonstrates the marketing power they have. They turned a theme park ride into a multi-million dollar brand. Probably why we saw people wearing all sorts of clothing designed with skull and crossbones integrated in the material in 2010. A bit morbid…
This advert in the subway stairwell in Ginza promotes the new movie and their website and probably costs them about $3000 USD. It is promoting Pirates of The Caribbean 4- On Stranger Tides to be releases in March 2011.
It will be interesting to see how long this fad can hang on. Evidently someone is buying it.
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