Softbank Winning the New Subscriber Wars

Considering they bought out Vodafone’s Japan operation just a few short years ago, it seems Softbank is winning the race for new subscribers.

Thursday, October 7, 2010

Softbank Wins Subscriber Crown For 6th Month In Row
TOKYO (NQN)–Softbank Mobile Corp. said Thursday it gained 332,600 new subscribers on a net basis in September, taking the top spot among mobile carriers for the sixth straight month.

The Softbank Corp. (9984) group firm continued to see strong sales of Apple Inc.’s iPhone 4 smartphone. Softbank Mobile is the exclusive mobile service provider for the iPhone.

Softbank Mobile’s subscriber base grew at a record monthly pace, excluding the month of March, which is the busiest month for sales.

For the April-September half, the company gained a total 1.598 million new subscribers on a net basis, a record high for a fiscal half.

NTT DoCoMo Inc. (9437) came second with 109,400 new subscribers. Its net gain was smaller than a month earlier, because more and more DoCoMo subscribers shifted to rival carriers, due partly to the popular iPhone, according to the company.

KDDI Corp. (9433) placed third, gaining a net 91,400 new subscribers.

Coming in fourth was eAccess Ltd. (9427) an affiliate Emobile Ltd. with 68,500.

Source here.

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