Street product campaigns in Japan 

Not sure how effective it is to get passers by to try on a pair of shoes.

We’ve heard of street campaigns and guerila marketing for brand awareness, but probably need to let the creative juices flow a bit more before doing “more of the same”.

I wonder if more of the same helps or hurts their brand?

(Pic from in front of Tokyo’s Roppongi Hills Tower complex)

 

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