Studies On Youth- McCann Report


The youth of today would give ip their sense of smell over Internet/smartphone.

There are more friends for this generation.

Want to have a life with many friends over everything else.

A successful brand must have social connections.

Social brands have to relevant.

Lady gaga represents a brand that is never finished.

Successful brands have authenticity about them. People looking for brands that act locally. Lady Gaga doesn’t lipsync.

Most admired person in Japan. Mr Son

The world sees Gates, Gandi, Jobs, mother Theresa. Jesus the Messiah.

Youth believe once uploaded on internet, it should be free.

2011 is the year of social justice.

Google most admired brand.

Young Japanese want more individuality. They don’t want to be stay at home.

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