This is something I look forward to reading. Check the Decker assessment for 2010 here.
Category Archives: Insights
Apple Expands It's Software Business
Today, US time, Apple will be opening their App Store for Mac. They’ve got it for the iPhone, iPads, and other iOS devices but this marks the first time you can buy apps for your OSX devices. What are the implications? Are they trying to control the market? It seems they will certainly become the …
Playing the Pirates Marketing Game
Disney has done an excellent job of creating a fad. The Pirates of the Caribbean advert promoting there move demonstrates the marketing power they have. They turned a theme park ride into a multi-million dollar brand. Probably why we saw people wearing all sorts of clothing designed with skull and crossbones integrated in the material …