Insights Inspirational

When No One Is Looking

The world is certainly changing. Some change is a bit scary as what is was once abnormal is later considered normal. However, we are of the opinion that most change is good. Change in an enterprise (or corporate environment) should be founded on the facts of the current business process and making it better. For example, if you service hundreds of customers per day (like AINEO), then how can you make life easier for both the customer and your team? That is what win-win business is all about. Looking at both sides of the coin, and making sure something makes sense for both your customer and yourself. People respect.

With the advent of technology, the internet is forcing people to be more transparent. In the old days, companies could say things and no one would notice. There days, you can’t be a hypocrite (thank God!) by saying one thing and doing another. You will be found out. A large public relations (PR) firm was caught this year doing a fake web log (blog) for a fake customer of Walmart. They were quickly found out. The executive of that company (Edelman), quickly apologized and talked about how bad that was(link). Not shortly there after, the same president was apologizing for doing the exact same thing.

Thanks to the business AINEO is doing, people can no longer blur the truth. CEOs from large firms are now maintaining blogs that tell you exactly how things are. The president of General Motors (GM), who is going through major difficulty is telling people in his blog that ‘its not been an easy year’. This type of transparency was unheard of 5 or 6 years ago.

I recently purchased a book that my teenager wanted. It was a book on how to study and do well in school. I flipped through it an say one statement that said, ‘Honor is doing what is right when no one is looking’. Of course, there are some dishonest people out there. We do our best to avoid them like the plague. But it is also important to do what is right when no one even knows. The word is going to get out, so why bother compromising or even lying when you can do the right thing and look your customer in the face and say you’ve delivered the best product or solution for their needs.

Working hard and working smart is honorable. Honor pays because we all like to work with people who do the right thing whether or not we are looking.

Let’s do the right thing. The world will be a better place for us all.

© 2006

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