Don’t Underestimate Your Competition

Amazing. Several years ago I was told by an executive of a large car manufacturer that Tesla would never be a threat, “because there is no way they can produce the millions of cars we produce every year”. Well, never underestimate someone who works hard, innovates, and ignores the ‘never’ comments.

Electric vehicles do need to be innovative. However, the charging network is even more important. Tesla went from 6 Super chargers in 2012 to 50,000 in 2023. Charging for 500km in 20-30 mins will always beat the ‘around town’ EV that has to be charged at home or an AC charger.

Let’s innovate and bring value to our partners lives and businesses. Watch them grow and we will grow with them.